Consumers Want Unique Experiences

Coca-Cola Hellenic Bottling Company (HBC) created an online sweepstake where followers of the Amita Motion’s social media page could vie for a chance to win free VIP tickets to a concert. The innovative take on ticket buying was done to enhance the brand experience and consumer loyalty.

Technical Complexities

Running marketing campaigns as complex as this one can become technically challenging, with the need to integrate multiple disparate solutions in the hope that they all come together in production. 

Coca-Cola HBC provided an unforgettable concert experience utilizing dynamic NFTs, all built with SettleMint's Blockchain Transformation Platform, without requiring customers to be aware that blockchain technology was being used.

• Winners were chosen at random and received an NFT, which served as their VIP ticket to the concert, via a Web3Auth MPC wallet on Polygon, so none of them required prior experience with blockchain tools. Most of them did not even know they were using blockchain!
  
  The experience was especially unique because each winner received one of four NFT images that corresponded to an emotion. Based on the emotion, the NFT transformed into a video during the concert. These dynamic NFTs were all encoded in on-chain smart contracts, making them immutable digital mementoes for all the winners.
  
  
• What made this campaign unique was that all technical infrastructure was handled through the tools available on the SettleMint platform, with the addition of Web3Auth for MPC wallet creation, demonstrating the versatility of the SettleMint Platform.
  • IPFS was used to store the images of the NFTs
  • Hasura was used in the backend of the web application
  • The Graph Middleware was used to index NFTs
  • Private key management was also used in the platform