Coca-Cola HBC utilizes NFTs to run a sweepstake to win a chance for an unforgettable VIP concert experience
Consumers want unique experiences
Coca-Cola Hellenic Bottling Company (HBC) created an online sweepstake where followers of the Amita Motion’s social media page could vie for a chance to win free VIP tickets to a concert. Winners were chosen at random and received an NFT, which was their VIP ticket to the concert, through a Web3Auth MPC wallet on Polygon, so none of them needed any prior experience with blockchain tools. Most of them did not even know they were using blockchain!
The experience was especially unique because each winner received one of four NFT images that corresponded to an emotion. Based on the emotion, the NFT transformed during the concert into a video. These dynamic NFTs were all encoded in smart contracts that were on-chain, making them immutable digital mementos for all of the winners.
Settlemint enabled the rapid deployment of our first NFT technology launch, creating innovative consumer engagement in a matter of weeks.
Everything you need in one solution
Running marketing campaigns as complex as this one can become technically difficult, with the need to integrate multiple disparate solutions in the hopes they all come together when in production. What was unique about this campaign was that all of the technical infrastructure was handled through the tools available in the SettleMint platform with the addition of Web3Auth for MPC wallet creation.
- IPFS was used to store the images of the NFTs
- Hasura was used in the backend of the web application
- The Graph Middleware was used to index NFTs
- Private key management was also used in the platform
Everything was created with SettleMint's Blockchain Transformation Platform, demonstrating how it can be used for any NFT use case you want.