Coca-Cola HBC launches NFT brand activation campaign

Reduced costs when running a significant and successful brand activation campaign

Winners were able to use NFT tickets without knowing anything about blockchain

Dynamic NFTs used to create unforgettable live and digital experiences for the event

Coca-Cola HBC utilizes NFTs to run a sweepstake to win a chance for an unforgettable VIP concert experience

Consumers want unique experiences

Coca-Cola Hellenic Bottling Company (HBC) created an online sweepstake where followers of the Amita Motion’s social media page could vie for a chance to win free VIP tickets to a concert. Winners were chosen at random and received an NFT, which was their VIP ticket to the concert, through a Web3Auth MPC wallet on Polygon, so none of them needed any prior experience with blockchain tools. Most of them did not even know they were using blockchain!

The experience was especially unique because each winner received one of four NFT images that corresponded to an emotion. Based on the emotion, the NFT transformed during the concert into a video. These dynamic NFTs were all encoded in smart contracts that were on-chain, making them immutable digital mementos for all of the winners.

Settlemint enabled the rapid deployment of our first NFT technology launch, creating innovative consumer engagement in a matter of weeks.

Milan Topolic

Technology Innovation Manager at Coca-Cola HBC

Everything you need in one solution

Running marketing campaigns as complex as this one can become technically difficult, with the need to integrate multiple disparate solutions in the hopes they all come together when in production. What was unique about this campaign was that all of the technical infrastructure was handled through the tools available in the SettleMint platform with the addition of Web3Auth for MPC wallet creation.

IPFS was used to store the images of the NFTs
Hasura was used in the backend of the web application
The Graph Middleware was used to index NFTs
Private key management was also used in the platform

Everything was created with SettleMint's Blockchain Transformation Platform, demonstrating how it can be used for any NFT use case you want.

Coca-Cola HBC provided an unforgettable concert experience using dynamic NFTs, all built with SettleMint's Blockchain Transformation Platform and without any customers needing to know they were using blockchain technology.